Customer Spotlight: Door Tech
We’ve had a great relationship with Door Tech and its current owners, the Burkenpas Family. Door Tech was originally founded in 1994 by Kurt Thornburg as a family owned and operated business. Drew Burkenpas actually started selling popcorn to Kurt while he was in grade school and ended up working for him when he graduated from high school. He stayed on when the company was sold to another family before his family bought the company in 2017. They really love the opportunity to work together as a family and you can see that in a BBB video on their business.
Drew is an MSU alum, just like his father, Doug, and first found out about The Wrap Agency when we wrapped the marching band trailer for the school. He also had a chance to meet our Founder, Ryan Rickert, when Ryan came in to give a presentation to one of Drew’s college classes. When it came time to get vehicles wrapped, he already had a small business in mind who could help him out!
Wraps Work
We asked him recently about how the wraps have impacted his business and he says it’s a big part of how they advertise. Customers were telling him, “We see your green trucks everywhere.” What was funny was at that time they only had one truck done, so they knew that multiplier effect would carry forward with every truck they did. They even managed to get an employee who saw a truck and asked about work!
One of the lessons Drew has learned is that the investment he’s made in wraps has actually allowed him to save marketing dollars: because of the strong referral funnel that comes from the wrapped vehicles, he can spend less in other marketing channels. He also appreciates how professional it makes the company look. In service businesses “mom and pop” can sometimes mean “not professional” and customers are reassured by the vehicles in the beginning of the process and then once they’ve had a chance to experience Door Tech’s professionalism and service, they’re in for life. You can see that in their reviews:
“We have used Door Tech twice now and the service has been outstanding. On Sunday it was 10° snowing with no power and the garage door came off its rollers. I called them Monday morning and explained the problem. By Monday evening the garage door was back up and running and it was 160 miles round-trip for them. Would highly recommend them.”
“Door Tech is great! They showed up the same day and were so quick and professional about the estimate and the work that I didn't even realize they were finished. Good work, clean, efficient, thumbs up.”
“Upon leaving for work one morning and activating the garage door opener, the garage door bounced up and down several times with minimal travel. Investigation showed a broken door spring. We contacted Door Tech. Drew came to see what springs needed replacing. His schedule was full, but he came the next evening on his way home after a long workday. He got the door operating in 35 minutes! Thank you Door Tech and thank you Drew for going beyond normal to rectify our issue. We highly recommend Door Tech. Thank you!”
He also loves the fact that a wrap makes shopping for trucks that much easier. Rather than having to target a single color for his whole fleet, he knows that a wrap is always going to cover that base color anyway, so he has more flexibility to go for deals on vehicles, especially in what has been a crazy vehicle market lately.
Our most recent wrap - completely transformed this red truck into the newest member of their fleet!
Why TWA?
When we asked him why he keeps choosing us for the work on his vehicles, he told us that he appreciates the speed at which we can turnaround quotes and designs and get installations done. For a growing business like his, speed is really important.
He also says he likes everyone on our team and the interactions are always positive.
But, perhaps most importantly, he says that between the trucks and office signage, the company has had a really positive brand refresh. Door Tech used to be known as the company with the red trucks, but now they are the garage door company with the “really cool wraps.”
Well we’re definitely turning a bit red ourselves with that high praise, and we look forward to a continued partnership with the Burkenpas family for years to come!